NEW YORK, June 11, 2025 — G&S is proud to celebrate the one-year anniversary of the G&S Integrated Marketing Communications Group (GS IMCG), a milestone that marks a year of extraordinary growth, innovation, and industry leadership.
Launched in 2024 following the strategic acquisition of MorganMyers, a G&S Agency, the GS IMCG platform was established to sharpen the agency’s sector focus, accelerate growth, and expand its suite of integrated services. Today, the Group operates through two go-to-market brands: G&S Business Communications and MorganMyers — both unified by a shared mission to help innovative companies change the world.
Over the past year, the Group has delivered on that promise — achieving 13% revenue growth, earning top industry rankings, and launching new platforms, programs, and thought leadership initiatives.
“Our first year as the G&S Integrated Marketing Communications Group has been nothing short of transformative,” said Anne Green, principal and Chief Executive Officer of the Group. “We’ve evolved our structure to scale in smart ways, deepened our leadership across core industries, and strengthened a culture that ensures both of our go-to-market agencies are a strong partner to our clients and a place to thrive for our colleagues.”
A Breakout Year by the Numbers
- Achieved $30.34 million in revenue with 13% YoY growth
- Ranked among the 80 Best Agencies in the United States by PRovoke Media
- Recognized as the #1 agriculture PR firm, #3 in industrial, Top 20 in food & beverage, Top 35 in healthcare, and Top 15 in professional services by O’Dwyer’s
- Named to PRNEWS Agency Elite Top 100 and PRWeek’s Top 68 Global Firms
Elevating Sector and Thought Leadership
The GS IMCG platform spans leading-edge communications in agriculture, advanced manufacturing, food and beverage, healthcare, home and outdoor, professional services, and more. The launch of its AI-driven analytics studio and continued success of the Building Brand Gravity podcast reflect the Group’s investment in innovation and insight-led storytelling.
“Our clients count on us to make sense of complexity, unlock opportunity, and build trust at scale,” said Steve Halsey, Principal and Chief Growth Officer. “This anniversary isn’t just a celebration of what we’ve done — it’s fuel for what comes next.”
Powering a Culture of Flexibility and Inclusion
The evolution of the G&S Integrated Marketing Communications Group is grounded in a people-first ethos. Over the past year, the Group has doubled down on fostering a workplace where innovation, inclusion, and continuous learning are core to the culture, helping attract top talent, fuel engagement, and support professional growth.
Through its FlexConnect hybrid work model, the Group empowers team members with greater flexibility, enabling them to choose how and where they work best while maintaining the critical connections that drive creativity, trust, and collaboration.
The Group also further evolved its ongoing commitment to diversity, equity, and inclusion with a refreshed DE&I Advisory Board structure and set of core priorities, ensuring that inclusion remains a strategic priority in how it operates, leads, and grows.
To help its team stay at the forefront of an ever-evolving marketing and communications landscape, the Group launched a dedicated Udemy learning portal providing on-demand resources that complement its team-based training programs. This emphasis on building leadership capabilities and deepening expertise in critical emerging areas — such as AI-driven communications, data and analytics, and digital storytelling — is key to helping both our clients and our agency navigate the rapid pace of change.
Finally, its Harvesting Hope corporate social responsibility initiative brings the Group’s values to life through meaningful local impact, fostering connection and community across its agency network.
About G&S Integrated Marketing Communications Group
The G&S Integrated Marketing Communications Group is an independent agency platform built to serve innovative, impact-driven brands through a multi-agency model. Its two go-to-market brands — G&S Business Communications and MorganMyers, a G&S Agency — deliver full-spectrum communications grounded in deep industry expertise. With offices in New York, Chicago, Ill., Milwaukee, Wisc., Raleigh, N.C., and Waterloo, Iowa, and a presence in 17 U.S. states, GS IMCG is also a member of PROI Worldwide, providing global reach in 65 countries.
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GS IMCG One Year In Review (PDF)
